Ghostface Killah has announced the launch of his own cryptocurrency financial venture Cream Capital, Pitchfork reports. The digital currency itself, of course, is called CREAM.

According to a report from CNBC, the Wu-Tang rapper is currently seeking to raise $30 million in funding through an initial coin offering (ICO) which essentially allows early backers to purchase the digital currency at a lower rate.

Read more about the company here and listen to the original ‘C.R.E.A.M.’ below.