Kendrick Lamar Delivers The Video To His Rihanna-Assisted Track “LOYALTY.”

Kendrick Lamar keeps riding the wave of his newest album “DAMN” by delivering some new visuals to his Rihanna-assisted track “LOYALTY.” The two play lovers in the new, colorful visuals, which sees them in different scenarios that see how well they’re able to hold each other down.

The video starts off with K. Dot in a room with red lights, surrounding by tons of women in some black lingerie, while the DAMN. rapper sits on a throne with a blindfold covering his eyes. Another scene shows Rihanna coming in for her verse, where she has a face-off with a guy in the car before Kendrick comes to the rescue to beat him up, despite him appearing to be a bit larger than him physically.

As we see shots of the pair getting intimate while sinking in some quick sand, another scene shows the “Wild Thoughts” beauty falling off of the ledge of a building, where K. Dot is holding onto her to prevent her from falling to her ultimate death.

While one scenario sees Kendrick confronting the evil version of himself, with another leading lady suffocating him, it all leads up to a plot twist at the end, where him and RiRi get into an intense car crash.

Watch the music video for Kendrick and Rihanna’s “Loyalty” single above.